The Value of $1 project is based on the concept of connecting people around the world through the value of investing one US dollar. By simply purchasing The Value of $1 Android application, smartphone users can directly participate in a social business in a new way. The app supports several languages including English, Japanese, French, Korean and Chinese (simplified and traditional) and will be available to smartphone users around the world for $1 via the Android Market online store.
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| E-Booklet This fun app helps users to learn the Bengali language by tracing pictures on the screen to form Bengali words. The contents are the same as the booklet sold in Bangladesh |
All the proceeds from the first 10,000* sales of the app will go towards the production of fun learning T-shirts and study booklets designed to promote literacy among children in Bangladesh. Sales of the app will enable Grameen UNIQLO to sell learning sets worth $2 for the equivalent of $1 in local currency. The entire process from manufacturing to marketing will be handled locally and any profits will be reinvested by Grameen UNIQLO into projects designed to contribute to Bangladeshi society through the local production and marketing of clothing.
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Certificate Shows users how their $1 is making a difference in Bangladesh |
Smartphone users who register for the project through the app receive an electronic certificate of participation. The certificate will track the progress of the production and marketing process giving participants the opportunity to actually see their $1 investment at work. Users of the app can also
download a fun electronic learning aid for Bengali--the official language of Bangladesh.
The pay version of The Value of $1 app is limited to first 10,000 participants. A free version of the
app will be available for download after the project ends.
For more information about The Value of $1 Android app, please visit: http://www.grameenuniqlo.com
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What is UNIQLO? UNIQLO is a brand of Fast Retailing Co. (FR), a leading global Japanese retail holding company that designs, manufactures and sells clothing under five brands: Comptoir des Cotonniers, g.u., Princesse tam.tam, Theory, and UNIQLO. With global sales of 820 billion yen for the 2011 fiscal year ending August 31, 2011, FR is the world’s fourth largest apparel retail company and UNIQLO is Japan’s leading specialty retailer.
Today UNIQLO has more than 1,000 stores worldwide, namely in the U.S., U.K. France, Russia, China, Hong Kong, Taiwan, Singapore, Malaysia, Thailand and Korea, as well as Japan. UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a truly global brand. UNIQLO operates an integrated business model under which it designs, manufactures, markets and sells high-quality, casual apparel in line with its ‘Made for All’ philosophy.
With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, FR is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. For more information about UNIQLO and other FR brands, please visit www.uniqlo.com or www.fastretailing.com
Grameen Healthcare aims to establish a sustainable health system in Bangladesh that will serve the health needs of all Bangladeshis income levels with low cost and high quality health care. Grameen Healthcare will design low-cost, affordable health services for all of Bangladesh, especially the lowest income women and children, and sustain these services thru social business.
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